Learn how to validate your startup idea by pre-selling it, for only $80 (includes a free 1-hour consultancy call).

Nest Secure

Home security alarm system
Google Cemetery

Don't be the average security professional that spends 4,300 hours annually to maintain compliance. Simplify your audits and reduce your workload with G2's 5-star rated compliance automation platform.

Get started →
GENERAL INFORMATION
Category:
Software & Hardware
Started:
2017
BUSINESS FAILURE
Cause:
Poor Product
Closed:
2020

Don't be the average security professional that spends 4,300 hours annually to maintain compliance. Simplify your audits and reduce your workload with G2's 5-star rated compliance automation platform.

Get started →

Description

Nest Secure was a smart home security system that Google launched in 2017. The set-up consisted of the main unit called “Nest Guard”, “Nest Detector” sensors – 2 for doors and 2 for windows – and two “Nest Tags” that were NFC keys.

The system could be armed and disarmed from the main unit by either pushing the button on top or touching one of the keys to it. There was also an app for remote control.

Nest Secure

Cause of Failure

Customers noticed that the product was permanently out of stock on the Google Store site starting October 2020. Users at the time were reassured that Google would continue to support the system. There would be no restocking on sensors or tags, though.

However, Google has officially announced they will discontinue support for the Nest Secure system in 2024. After that time, Nest Secure will no longer integrate with the Google Nest app or maintain internet connectivity.

There might be many reasons for Google’s decision regarding their home security system. The facts are that the system was just too expensive. The starter’s pack cost $500, and it didn’t provide that much coverage. Customers would need to purchase more sensors to cover all their doors and windows, and those would run for $60 per piece. Lowering the main price to $400 didn’t make much of a difference.

Additionally, there were some grievous privacy concerns when Google Assistant started supporting the device in 2019. Users found out that the “Nest Guard” came with an in-built microphone – something Google hadn’t announced upon releasing the system.

The All-In-One Newsletter for Startup Founders

90% of startups fail. Learn how not to with our weekly guides and stories. Join +40,000 other startup founders!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.