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I was a programmer for about ten years, then a manager for another ten. My niche is the intersection of tech and music, and I’m currently working on data services related to music.
WorldOS was a P2P infrastructure provider. The time was 2003, when there was a new wave of P2P apps like Napster, Gnutella, SETI@home, and Bittorrent.
I coded the first version on my own, then recruited partners to work with me. One was a business person whose job was fundraising and product marketing. The other was a designer whose job was making things look good.
The company was funded on my savings, which came from my previous business, which had made a nice profit on outsourced web development.
I was in a good early position on a largish tech trend, but misunderstood that could lead to customer demand. I was trying to productize a buzzword.
I didn’t talk to customers nearly enough. My vision didn’t solve the right problem.
In retrospect I was building tech for tech’s sake. I thought I was being a hard-nosed realist, but in reality I was making something because I thought it was beautiful. My illusions and vanity got in my way.
There are an endless number of little things I did wrong, but few big ones. More school would have been useful - couple more years of computer science, accounting, sales training.
Cashflow is everything. As long as you can keep paying the bills, you are in a position to grow.
Be brutally honest about deals. Know the truth. You don’t have to tell other people, but you have to understand it for yourself.
Understand the self-interest of everybody offering anything. That goes double for people on the investor side.
You can learn more at: gonze.com
On his interview, Lucas told us that he tried to make a product out of a buzzword, but there wasn’t really a market for it. It was this unprepared market that culminate his growing start up.
However, this doesn’t have to happen to you. Go to our Blog and learn how to solve this and other problems.
We’re always digging for more failure stories like WorldOs. Sign up for our newsletter to keep updated on the latest additions. You can unsubscribe whenever you want!