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Download The List of the 100 Highest-Valued Unicorns

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The Founder's Handbook

6 Failed Services Startups & their Case Studies

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Countless startups are being launched every day.

Many fail because they did not learn from the success of other companies who've managed to rise above.

We just published this list of 6 services startups with analyses on why they shut down, and interviews with their founders.


6 Failed Services Startups

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Dinner Lab

Dinner Lab

Dinner Lab offered a culinary experience with a group of strangers in an unusual place. They faced several problems, including the diner's timing.

Details of the startup:

  • Founders:

    Brian Bordainick, Francisco Robert, Zach Kupperman

  • Country:

    United States

  • Industry:

    Food & Beverage

  • Started in:

    2011

  • Closed in:

    2016

  • Nº of employees:

    10-50

  • Funding Amount:

    $1M-$10M

  • Specific cause of failure:

    Bad Business Model

You can read more about their failure here.

Kitchit

Kitchit

Kitchit brought local chefs to your home. They had to compete with other big food providers in the same market, which provoked their failure.

Details of the startup:

  • Founders:

    Brendan Marshall, Ian Ferguson

  • Country:

    United States

  • Industry:

    Food & Beverage

  • Started in:

    2011

  • Closed in:

    2016

  • Nº of employees:

    10-50

  • Funding Amount:

    $1M-$10M

  • Specific cause of failure:

    Competition

You can read more about their failure here.

ScaleFactor

ScaleFactor

ScaleFactor was a tech startup that claimed to automate SME bookkeeping and payroll thanks to an AI they were developing in-house, which wasn't the case.

Details of the startup:

  • Founders:

    Kurt Rathmann

  • Country:

    United States

  • Industry:

    Finances

  • Started in:

    2014

  • Closed in:

    2020

  • Nº of employees:

    100-250

  • Funding Amount:

    > $50M

  • Specific cause of failure:

    Poor Product

You can read more about their failure here.

Autto.in

Autto.in

Autto.in was an on-demand doorstep car service provider, created by Deepak in 2017. Soon after launching, a co-founder joined him and they started marketing the startup, spending a lot of money in customer acquisition. As money burnt, they decided to reach investors, who put them pressure in growing fast. After some months, they decided to shut down.

Details of the startup:

  • Founder:

    Deepak Murthy

  • Country:

    India

  • Industry:

    Transportation

  • Started in:

    2017

  • Closed in:

    2017

  • Funding Amount:

    < $100K

  • Specific cause of failure:

    Lack of Funds

You can read more about their failure here.

Fantastic House Buyers

Fantastic House Buyers

Fantastic House Buyers was an online service designed to improve the expensive and stressful experience of buying a house in the UK. Alan built it himself and start trying a lot of different marketing strategies. However, after a few months, he realized he had built something that no-one wanted.

Details of the startup:

  • Founder:

    Alan Murray

  • Country:

    United Kingdom

  • Industry:

    Services

  • Started in:

    2017

  • Closed in:

    2018

  • Funding Amount:

    $0

  • Specific cause of failure:

    No Market Need

You can read more about their failure here.

Hello Tyro

Hello Tyro

Pierre co-founded Hello Tyro, a platform matching students with internship opportunities in Belgian startups. They raised €250k and reached €4k MRR at their top but didn't find Product-Market Fit. They ran out of cash and filed for bankruptcy in 2020.

Details of the startup:

  • Founder:

    Pierre Tillement

  • Country:

    Belgium

  • Industry:

    Software & Hardware

  • Started in:

    2017

  • Closed in:

    2020

  • Funding Amount:

    $100K-$500K

  • Specific cause of failure:

    No Market Need

You can read more about their failure here.

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