Hey, I'm Nico!

What is Failory?

Failory is a content site for startup founders and entrepreneurs.

I started as a website where I interviewed the founders of failed startup. That's where "Failory" comes from: failure + story.

However, nowadays, despite the site still has a focus on failure and mistakes, it has extended to other content types and topics.

The website currently has:

• +200 interviews with failed and successful startup founders.
• +100 blog articles on how to start, grow, monetize and (not) fail with a startup.
• ‍Reviews on info products, tools and services for startups.
• Lists of resources for founders.
• 15 podcast episodes talking with the founders of both failed and successful businesses.
• Analyses on why have +200 startups and company's projects failed.
• +80 tools for startups.

That was exhausting to write and read, just imagine to create...

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How can I be updated on what you publish?

The best way is to subscribe to Failory's newsletter.

I send weekly emails with the latest content, some updates on the behind scenes of Failory and some startup-related articles and podcasts I find interesting.

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How is Failory built?

I've built everything using no-code tools, particularly Webflow.

If you go to the Tools page and select "Yes" on "Used by Failory?", you'll see all the tools I'm currently using to manage the business.

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How is Failory monetized?

• Sponsorships: I sell ads on the website and newsletter. You can find the details here. The most popular sponsorship is The Everything Package.
• Affiliates: On Failory's blog and newsletter, I generally recommend info products, tools and services for startups and founders. If people purchase them, I get a commission of that sale.
• Digital products: I create and sell Failory's own products, like a great eBook on product-market fit that you can get for $15.

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How can I sponsor Failory?

Go to Failory's Sponsors page and you'll find the details of the sponsorship packages.

You can then reach me out at nico@failory.com if you want to proceed or need more details.

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How can I be interviewed?

Just go to Failory's Contribute page and fill the form there, depending on whether you want to be interviewed on your failed or successful startup.

The interviews are done through a Google Document and it generally takes 1-2 hours to complete it.

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How can I write on your blog?

I'm not accepting guest or paid posts/links right now.

So please stop sending me emails to get your article on Failory's blog. I receive +10 of these every day and I generously reject them all.

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How can I contact you?

You can reach me out at nico@failory.com.

But you can't reach me out if you're looking to publish a guest or paid post/link on Failory. Please.