Learn how to validate your startup idea by pre-selling it, for only $80 (includes a free 1-hour consultancy call).

Stratolaunch

Launching rockets into space from airplanes
Startup Cemetery

Don't be the average security professional that spends 4,300 hours annually to maintain compliance. Simplify your audits and reduce your workload with G2's 5-star rated compliance automation platform.

Get started →
GENERAL INFORMATION
Category:
Transportation
Country:
United States
Started:
2010
BUSINESS FAILURE
Outcome:
Shut Down
Cause:
Lack of Focus
Closed:
2019
FOUNDERS & EMPLOYEES
Number of Founders:
1
Name of Founders:
Paul Allen
Number of Employees:
500-1,000
FUNDING
Number of Funding Rounds:
0
Total Funding Amount:
-
Number of Investors:
0

Don't be the average security professional that spends 4,300 hours annually to maintain compliance. Simplify your audits and reduce your workload with G2's 5-star rated compliance automation platform.

Get started →

What was Stratolaunch?

Stratolaunch was started as an ambitious project by Microsoft co-founder Paul Allen and Burt Rutan (Founder of Scaled Composites) in 2010. The idea was to utilize the strategy of using a carrier aircraft to launch orbital rockets from the stratosphere. This would give rockets an altitude and speed boost, and supposedly reduce costs in the process.

Following on the footsteps of what SpaceX achieved by privatizing space travel, Stratolaunch wanted to repeat that success with orbital rockets.

They first successfully took off on April 13, 2019. However, barely 2 months after that first successful flight, the Seattle based startup that had the brains and capital from the best of Silicon Valley behind it, ceased operations and was put up for sale in June 2019.

Fortunately, Stratolaunch was able to get acquired at the end of 2019 by Cerberus Capital Management, a private equity fund.

Why did Stratolaunch fail and shut down?

Despite everything looking great on paper and the best of minds working together on this project, nothing could have predicted Paul Allen’s passing away in October of 2018, which would soon spell out the same fate for Stratolaunch. It became clear that Stratolaunch had been powered only by the vision of its founder, which wasn't necessarily shared by those left in power after him.

In January 2019, rather than scaling back their proposed set of booster-rockets, Stratolaunch scrapped them all. There was to be no space plane, no boosters and no PGA booster (which were proposals of Paul Allen).

Instead, the company declared that the giant plane (the Stratolaunch) would be used to launch the much smaller Pegasus XL rocket, a bizarre proposal for a rocket that could already be launched from a much more conventional aircraft.

I guess they just wanted to put up a final spectacular show for the viewers by sending the plane with the longest wingspan (the 117m Stratolaunch) towards its successful maiden (and last) flight before completely shutting down.

With a lack of vision and no clear direction, the company became a profligate project that soon burnt the billions that it had received from Vulcan Inc, which was Paul Allen’s investment arm. What can ultimately be said about Stratolaunch is that the company was never the same without its key founder, Paul Allen. Think of Apple if Steve Jobs never returned after being fired.

The lack of enthusiasm for Stratolaunch from the rest of the company's employees killed the project before it could even really take off seriously and the Pegasus XL flight test for their carrier was all that the company could do in tribute of its late founder.

The proverbial “Tim Cook” of Stratolaunch (Vulcan Inc. CEO Bill Hilf) did not prove to be much of a success either.

It was one thing to manage investments of the likes that Vulcan Inc. dealt with, but an entirely different story when you do not have the same passion for tech as the person that mentored you.

In June 2019 the Stratolaunch Systems company and assets were put up for sale by Vulcan Inc. for $400 million, (the hefty price tag includes the plane as well as the intellectual property and other facilities). The company successfully transitioned ownership in October of 2019 and since then has made great progress towards its mission.

Go on Reading:

The All-In-One Newsletter for Startup Founders

90% of startups fail. Learn how not to with our weekly guides and stories. Join +40,000 other startup founders!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.