Top 16 Pet Startups in 2024

1) Tractive

Tractive is a company that creates GPS tracking gadgets for dogs and cats.

Details of the startup:

• Country: Austria
• State: Oberosterreich
• City: Pasching
• Started in: 2012
• Founders: Michael Hurnaus, Michael Lettner, Michael Tschernuth
• Number of employees: 51-100
• Funding: $37,687,997
• Funding rounds: 5
• Number of investors: 5 (Guidepost Growth Equity, Monkfish Equity, Harold Primat, Johann "Hansi" Hansmann, Attila Balogh)

You can find their website here.

‍

2) LAIKA

LAIKA is a pet-related e-commerce portal with a wide range of products and services.

Details of the startup:

• Country: Colombia
• State: Distrito Especial
• City: Bogotá
• Started in: 2017
• Founders: Camilo Sanchez, Manuela Sanchez Villamarin
• Number of employees: 11-50
• Funding: $17,000,000
• Funding rounds: 5
• Number of investors: 11 (Y Combinator, Soma Capital, Pioneer Fund, JAM Fund, Streamlined Ventures)

You can find their website here.

‍

3) Firstvet

FirstVet is a digital veterinary company that connects pet owners with qualified physicians for on-demand video consultations.

Details of the startup:

• Country: Sweden
• State: Stockholms Lan
• City: Stockholm
• Started in: 2016
• Founders: David Prien, Joakim Widigs, Lars-Martin Norviit
• Number of employees: 51-100
• Funding: € 53,100,000
• Funding rounds: 3
• Number of investors: 4 (Creandum, OMERS Ventures, Cathay Innovation, Mubadala Capital | Ventures Europe)

You can find their website here.

‍

4) PetLove

PetLove is an online company that sells a variety of pet supplies.

Details of the startup:

• Country: Brazil
• State: Sao Paulo
• City: Sao Paulo
• Started in: 1999
• Founders: Marcio Waldman
• Number of employees: 251-500
• Funding: $75,797,852
• Funding rounds: 4
• Number of investors: 5 (Tiger Global Management, Monashees, L Catterton, Kaszek, SOFTBANK Latin America Ventures)

You can find their website here.

‍

5) Open Farm

Open Farm is a pet food company that specializes on manufacturing high-quality, healthy pet food and treats.

Details of the startup:

• Country: Canada
• State: Ontario
• City: Toronto
• Started in: 2014
• Founders: Derek Beigleman, Isaac Langleben, Jacqueline Prehogan
• Number of employees: 11-50
• Funding: $65,000,000
• Funding rounds: 1
• Number of investors: 2 (General Atlantic, Encore Consumer Capital)

You can find their website here.

‍

6) Mad Paws

When you are unable to care for your pet, Mad Paws can assist you in finding trustworthy pet minders.

Details of the startup:

• Country: Australia
• State: New South Wales
• City: Sydney
• Started in: 2014
• Founders: Alexis Soulopoulos, Bjorn Behrendt, Jan Pacas, Justus Hammer, Rolf Weber
• Number of employees: 11-50
• Funding: $6,100,000
• Funding rounds: 2
• Number of investors: 9 (Qantas, Equity Venture Partners, Macdoch Ventures, Tim Fung, Microequities)

You can find their website here.

‍

7) Edgard & Cooper

Fresh pet food options with natural and nutritional ingredients are available from Edgard & Cooper.

Details of the startup:

• Country: Belgium
• State: West-Vlaanderen
• City: Kortrijk
• Started in: 2014
• Founders: Jürgen Degrande, Koen Bostoen, Louis Chalabi
• Number of employees: 51-100
• Funding: € 22,000,000
• Funding rounds: 1
• Number of investors: 2 (The Craftory, DLF Venture)

You can find their website here.

‍

8) Barkibu

Barkibu provides an AI platform for anticipating consumer behavior in retail and preventing pet ailments.

Details of the startup:

• Country: Spain
• State: Galicia
• City: A Coruña
• Started in: 2015
• Founders: Enrique Torres Redondo, Pablo Pazos Rey, Patricia Mendez Seoane
• Number of employees: 11-50
• Funding: $7,624,258
• Funding rounds: 8
• Number of investors: 10 (Kima Ventures, Alma Mundi Ventures, Centre for the Development of Industrial Technology (CDTI), R/GA Ventures, TheVentureCity Fund)

You can find their website here.

‍

9) DogHero

DogHero helps dog owners locate a walk and provides pet-hosting services.

Details of the startup:

• Country: Brazil
• State: Sao Paulo
• City: Sao Paulo
• Started in: 2014
• Founders: Eduardo Baer, Fernando Gadotti
• Number of employees: 101-250
• Funding: $12,550,000
• Funding rounds: 5
• Number of investors: 8 (Rover, Monashees, Global Founders Capital, Kaszek, Google Launchpad Accelerator)

You can find their website here.

‍

10) Kippy

Kippy is the first IoT device that tracks and monitors your four-legged friend's physical activities in real time.

Details of the startup:

• Country: Italy
• State: Lombardia
• City: Milano
• Started in: 2013
• Founders: Simone Sangiorgi
• Number of employees: 11-50
• Funding: $4,616,325
• Funding rounds: 5
• Number of investors: 5 (Fabio Mondini de Focatiis, iStarter, Lumen Ventures, Moffu Labs, Stefano Miccinelli)

You can find their website here.

‍

11) Petbuddy Group

Petbuddy Group (PBG) is a direct-to-consumer (D2C) pet care company with a mission to help pets, pet parents, and the environment.

Details of the startup:

• Country: Sweden
• State: Stockholms Lan
• City: Stockholm
• Started in: 2018
• Founders: Alex Baumann, Alex Retzlik, Erik Wide Gustafsson
• Number of employees: 11-50
• Funding: $2,294,193
• Funding rounds: 3
• Number of investors: 4 (Luminar Ventures, Insta Ventures, Richard Setterwall, Johan Kleberg)

You can find their website here.

‍

12) Gambol Pet Group

Gambol Pet Group is a pet food/treats company with national-level quality and safety.

Details of the startup:

• Country: China
• State: Shandong
• City: Liaocheng
• Started in: 2006
• Number of employees: 1001-5000
• Funding: $70,485,078
• Funding rounds: 2
• Number of investors: 4 (Legend Capital, Kohlberg Kravis Roberts, Industrial and Commercial Bank of China, Legend Holdings)

You can find their website here.

‍

13) Crazy Dog

Crazy Dog is a company that sells pet goods online.

Details of the startup:

• Country: China
• State: Jiangsu
• City: Xuzhou
• Started in: 2014
• Number of employees: 1001-5000
• Funding: $143,414,605
• Funding rounds: 2
• Number of investors: 4 (Ares Management, Fosun International, Tiantu Capital, Guangdian Capital)

You can find their website here.

‍

14) Rover

Rover is an online pet-sitting and dog-walking marketplace that connects pet parents with sitters and walkers.

Details of the startup:

• Country: United States
• State: Washington
• City: Seattle
• Started in: 2011
• Founders: Aaron Easterly, Greg Gottesman, Philip Kimmey
• Number of employees: 5001-10000
• Funding: $310,900,000
• Funding rounds: 11
• Number of investors: 18 (First Round Capital, Menlo Ventures, Spark Capital, Petco, TCV)

You can find their website here.

‍

15) Embark

Embark provides dog DNA testing to eliminate diseases in dogs that are preventable.

Details of the startup:

• Country: United States
• State: Massachusetts
• City: Boston
• Started in: 2015
• Founders: Adam Boyko, Matt Salzberg, Ryan Boyko, Spencer Wells
• Number of employees: 101-250
• Funding: $19,300,000
• Funding rounds: 4
• Number of investors: 11 (FJ Labs, SV Angel, Slow Ventures, Founder Collective, F-Prime Capital)

You can find their website here.

‍

16) Fi

Fi is a company that makes next-generation smart dog collars.

Details of the startup:

• Country: United States
• State: New York
• City: New York
• Started in: 2017
• Founders: Jonathan Bensamoun, Loren Kirkby
• Number of employees: 11-50
• Funding: $40,000,000
• Funding rounds: 3
• Number of investors: 11 (Bolt, Gokul Rajaram, Lerer Hippeau, RRE Ventures, Freestyle Capital)

You can find their website here.

‍