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Download The List of the 100 Highest-Valued Unicorns

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The Founder's Handbook

Top 18 Shopping Unicorns in 2024

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Have you ever wondered which private companies in the Shopping industry have the highest valuations?

You’re not alone.

There are lots of unicorn companies in this space, and it can be difficult to keep track of them all.

We've decided to take a deep dive and put together a list containing 18 Shopping unicorn startups, from highest to lowest valuation.

18 Shopping Unicorns Companies

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1) Instacart

Instacart

Instacart is a multi-channel grocery delivery service that connects customers with personal shoppers to hand pick items from local stores for same-day delivery or in-store pickup.

Details of the startup:

  • Valuation: $39.00B (December 2014)
  • Country: United States
  • State: California
  • City: San Francisco
  • Started in: 2012
  • Founders: Apoorva Mehta, Brandon Leonardo, Max Mullen
  • Number of employees: 5,000-10,000
  • Funding: $2,686.01M
  • Funding rounds: 20
  • Number of investors: 38

You can find their website here.

2) Xiaohongshu

Xiaohongshu

Xiaohongshu is the latest innovation in social interaction, a way to share your experiences and learn from those around you.

Details of the startup:

  • Valuation: $20.00B (March 2016)
  • Country: China
  • State: Shanghai
  • City: Shanghai
  • Started in: 2013
  • Founders: Charlwin Mao Wenchao, Miranda Qu
  • Number of employees: 1,000-5,000
  • Funding: $917.50M
  • Funding rounds: 8
  • Number of investors: 10

You can find their website here.

3) Xingsheng Selected

Xingsheng Selected

Xingsheng Youxuan is the only one-stop community shopping platform for consumers to buy products and services in one place.

Details of the startup:

  • Valuation: $7.83B (July 2020)
  • Country: China
  • State: Hunan
  • City: Changsha
  • Started in: 2009
  • Founders: Lihua Yue
  • Number of employees: 10,000+
  • Funding: $5,040.00M
  • Funding rounds: 9
  • Number of investors: 14

You can find their website here.

4) Klarna

Klarna

Klarna combines the simplicity of shopping with the speed of online payment processing to create a superior experience for your customers.

Details of the startup:

  • Valuation: $6.70B (December 2011)
  • Country: Sweden
  • City: Stockholm
  • Started in: 2005
  • Founders: Niklas Adalberth, Sebastian Siemiatkowski, Victor Jacobsson
  • Number of employees: 5,000-10,000
  • Funding: $3,471.72M
  • Funding rounds: 33
  • Number of investors: 65

You can find their website here.

5) Lenskart

Lenskart

Lenskart is an online eyewear store in India which provides high-quality and stylish frames, free shipping options, and a series of discounts

Details of the startup:

  • Valuation: $4.50B (December 2019)
  • Country: India
  • City: Faridabad
  • Started in: 2008
  • Founders: Amit Chaudhary, Peyush Bansal, Sumeet Kapahi
  • Number of employees: 250-500
  • Funding: $675.90M
  • Funding rounds: 11
  • Number of investors: 16

You can find their website here.

6) Fetch Rewards

Fetch Rewards

Fetch Rewards is an ecommerce loyalty platform designed to reward shoppers for their purchases.

Details of the startup:

  • Valuation: $2.50B (March 2021)
  • Country: United States
  • State: Wisconsin
  • City: Madison
  • Started in: 2014
  • Founders: Daniel Litvak, Tyler Kennedy, Wes Schroll
  • Number of employees: 500-1,000
  • Funding: $341.51M
  • Funding rounds: 8
  • Number of investors: 10

You can find their website here.

7) FirstCry

FirstCry

FirstCry was created to make your life easy with a range of products that include feeding, bathing, diapering, and toys for baby.

Details of the startup:

  • Valuation: $2.10B (February 2020)
  • Country: India
  • City: Pune
  • Started in: 2010
  • Founders: Amitava Saha, Prashant Jadhav, Sanket Hattimattur, Supam Maheshwari
  • Number of employees: 1,000-5,000
  • Funding: $831.00M
  • Funding rounds: 10
  • Number of investors: 17

You can find their website here.

8) HuiMin

HuiMin

Huimin is a B2B e-commerce platform that offers online supermarket websites with a community network. Now anyone can start a business for communities and build a community e-commerce website easier than anyone else.

Details of the startup:

  • Valuation: $2.00B (September 2016)
  • Country: China
  • State: Beijing
  • City: Beijing
  • Started in: 2013
  • Founders: Zhang Yichun
  • Number of employees: 250-500
  • Funding: $519.63M
  • Funding rounds: 3
  • Number of investors: 11

You can find their website here.

9) Carsome

Carsome

Carsome is a used automobile e-commerce platform that enables individuals and businesses to sell cars efficiently.

Details of the startup:

  • Valuation: $1.70B (July 2021)
  • Country: Malaysia
  • City: Petaling Jaya
  • Started in: 2015
  • Founders: Eric Cheng, Jiun Ee Teoh
  • Number of employees: 500-1,000
  • Funding: $597.35M
  • Funding rounds: 13
  • Number of investors: 25

You can find their website here.

10) Koudai

Koudai

Koudai is a new intelligent software that lets you experience personalized shopping and styling.

Details of the startup:

  • Valuation: $1.40B (October 2014)
  • Country: China
  • State: Beijing
  • City: Beijing
  • Started in: 2010
  • Founders: Ke Wang
  • Number of employees: 10-50
  • Funding: $362.00M
  • Funding rounds: 6
  • Number of investors: 12

You can find their website here.

11) Swiftly

Swiftly

Swiftly provides solutions to retailers by providing the same digital tools that e-commerce titans use to compete and win.

Details of the startup:

  • Valuation: $1.20B (September 2022)
  • Country: United States
  • State: Washington
  • City: Seattle
  • Started in: 2018
  • Founders: Daniel Kim, Henry Kim, Karen Ho, Sean Turner
  • Number of employees: 101-250
  • Funding: $215.60M
  • Funding rounds: 3
  • Number of investors: 15

You can find their website here.

12) Purplle

Purplle

Purplle is an online cosmetics, perfume, skin, and hair care retailer.

Details of the startup:

  • Valuation: $1.10B (June 2022)
  • Country: India
  • State: Maharashtra
  • City: Mumbai
  • Started in: 2012
  • Founders: Manish Taneja, Rahul Dash
  • Number of employees: 101-250
  • Funding: $296.32M
  • Funding rounds: 14
  • Number of investors: 19

You can find their website here.

13) Juanpi

Juanpi

Juanpi.com is a premier site for finding high-quality, discounted electronics, appliances, and more.

Details of the startup:

  • Valuation: $1.10B (April 2016)
  • Country: China
  • State: Hubei
  • City: Wuhan
  • Started in: 2012
  • Founders: Chengsong Huang
  • Number of employees: 1,000-5,000
  • Funding: $136.05M
  • Funding rounds: 3
  • Number of investors: 6

You can find their website here.

14) Snapdeal

Snapdeal

Snapdeal is the place to discover, buy and sell great products at unbelievable prices.

Details of the startup:

  • Valuation: $1.00B (May 2014)
  • Country: India
  • City: New Delhi
  • Started in: 2008
  • Founders: Kunal Bahl, Rohit Bansal
  • Number of employees: 500-1,000
  • Funding: $1,776.20M
  • Funding rounds: 14
  • Number of investors: 26

You can find their website here.

15) BeiBei

BeiBei

Beibei is an e-commerce platform providing a variety of affordable products for parents and caregivers.

Details of the startup:

  • Valuation: $1.00B (January 2015)
  • Country: China
  • State: Zhejiang
  • City: Hangzhou
  • Started in: 2011
  • Founders: Lianglun Zhang
  • Number of employees: 1,000-5,000
  • Funding: $224.40M
  • Funding rounds: 4
  • Number of investors: 7

You can find their website here.

16) Standard

Standard

Standard Cognition provides a checkout tool that allows retailers to increase the efficiency and speed of their transactions.

Details of the startup:

  • Valuation: $1.00B (February 2021)
  • Country: United States
  • State: California
  • City: San Francisco
  • Started in: 2017
  • Founders: Brandon Ogle, Daniel Fischetti, David Valdman, John Novak, Jordan Fisher, Michael Suswal, TJ Lutz
  • Number of employees: 100-250
  • Funding: $235.62M
  • Funding rounds: 10
  • Number of investors: 20

You can find their website here.

17) Womai

Womai

Womai net is a comprehensive B2C food store platform that helps urban middle-class and youth families to discover and order healthy food online.

Details of the startup:

  • Valuation: $1.00B (October 2015)
  • Country: China
  • State: Beijing
  • City: Beijing
  • Started in: 2009
  • Number of employees: 100-250
  • Funding: $320.00M
  • Funding rounds: 3
  • Number of investors: 4

You can find their website here.

18) Ibotta

Ibotta

Ibotta is a money-saving app that pays its users back for their everyday purchases.

Details of the startup:

  • Valuation: $1.00B (August 2019)
  • Country: United States
  • State: Colorado
  • City: Denver
  • Started in: 2011
  • Founders: Bryan Leach
  • Number of employees: 250-500
  • Funding: $95.91M
  • Funding rounds: 7
  • Number of investors: 12

You can find their website here.

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