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Hello! My name is Enrique, I'm a full-stack web developer and maker. I love to make and ship stuff! From idea to a fully working project.
Right now I'm working on growing my last project Spoil Your Enemies - a web app to send anonymous tv show spoilers via SMS!
About a year ago I launched my very first online project/startup called Phoenix, it was a SaaS web app that enabled you to send a last message to the people you love when you die ☠ (pretty weird, I know haha!)but the story wasn't so great.
Phoenix was a SaaS app to send a last message to the people you love when you die, you just entered the platform and start writing some messages (like an email) then you include the email of the people you want to send it when you die.
I got the motivation behind this one day I was thinking about death, and I thought: "One of the saddest things about death is that when you leave, you leave your ideas as well, your vision and the things you always wanted to say and do". Then I thought of a way to send whatever you want to the people you care about :)
I know what you are thinking, how the hell is Phoenix going to know when am I going to die? Well, pretty simple, there was a section in the app that acted like a button (I called it the Check-In) in there you just had to click on it to let Phoenix know you are still alive! If you don't press it after a year, Phoenix will suppose you're dead, and will send the letters! ✉️
The only thing I did was to launch Phoenix up to Product Hunt and Hacker News.
Apart from that, I did nothing, the reality is it didn't have a lot of traction (what I was solving anyway? what there a market?) but that's the cool thing about the story, I learned a lot, and I mean A LOT.
Well, the first thing were the metrics (metrics don't lie). I had thousands of visits but only 45 sign-ups! Here's the break-down of the stats:
So it was a mess. I then realized a lot of things happened:
Here's the good part for you, I made a lot of mistakes, here they are:
Scroll down to read the whys of each number.
My biggest disadvantages were two, I didn't have early customers and I wasn't solving a real need (something people would pay for) so I had a very bad audience.
Woah! A lot! First of all is to start super simple (KISS - Keep it simple stupid). A month ago I launched Spoil Your Enemies and look at my stats:
As you can see, I kept it very very simple and it worked, it's not a big revenue number but it generates money!
What did I do? I didn't do the mistakes I said before (but encountered new ones). I wrote a post about that in here.
Follow the list I just wrote!
Enrique failed on 3 different things. The lack of an MVP validation was certainly his main problem. Working in developing an app for months only to launch it and discover that there is an unprepared market, is not an easy to overcome issue. Finally, a bad marketing campaign was the ultimate responsible for this app failure.
Building an MVP is not as hard as you think. Read this guide to know how.
Also, go to our Blog and learn how to solve this and other problems.
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